Knowledge Centre Print & Dissemination

Consumers choose a company they recognise more quickly. By regularly bringing your brand to the attention of professional printing, you increase the recognition, trust and ultimately the chance to find new customers.

Direct Mail often stays visible longer than an online ad. Because the mailing is delivered personally, it is often read, saved and revisited.

Professional printing ensures that your company is seen more often and better remembered. By combining design and distribution, you increase your visibility within the desired target group.

Each campaign requires a different approach. Depending on your target group, budget and objective, you choose to distribute home, Direct Mail or Print Address distribution.

Do you doubt between addressed mail and door-to-door distribution? Both methods of distribution have their own advantages. Find out which solution best fits your campaign.

At home distribution, your printed materials is delivered within a selected distribution area. Depending on the method chosen, this is done separately, via a leaflet package or with the weekly newspaper.

With a sealed leaflet package, your printed materials will be delivered together with other leaflets. If you have a loose distribution, the resident will receive only your flyer or leaflet.

The right type of paper determines the appearance of your printing. Depending on the product, you choose a light, sturdy or luxurious paper.

Both methods are addressed, but differ in delivery, planning and cost. Which solution best suits depends on your campaign and target group.

Yes. You can provide your own address file. We will check the file for quality, address build and any double addresses.

Do you not have your own address file? Then you can select a target group on postcode, age, income, type of home or industry.

Postfilter is the official register that allows consumers to indicate that they no longer want to receive a addressed advertising post. We check addresses files beforehand on these registrations.

The paper thickness determines the appearance and strength of your printing. For flyers, 170 grams of paper is often chosen, while postcards are usually printed on 300 grams of paper.

Print address Distribute is a combination of addressed mail and door-to-door distribution. The address is printed directly on the printed materials and delivery is done via the directory network. This method is often more advantageous than traditional Direct Mail, while you still get targeted addresses.

Both methods are addressed, but differ in delivery, planning and cost. Which solution best suits depends on your campaign and target group.

Yes. It is possible to select only residential properties or rentals. This way you reach exactly the target group that suits your offer.

Yes. Companies can be selected by branch, SBI code, zip code area, location, municipality or province.

The costs depend on the distribution area, the number of households, the weight of the printing and the distribution method chosen. Simply request a free quote for a custom price.

The price depends on the number of addresses, the printing, the personalization and the postal rates. We would like to make a non-binding offer.

Yes. We provide national, regional and local campaigns. You can distribute by postcode, place, municipality, province or throughout the Netherlands.

With our zip code card you can easily calculate the number of households within your desired distribution area.

Yeah. Verspreiden Enzo We take care of the entire journey under one roof. From design and printing to distribution or shipping by mail. This way you have one contact point and saves you time.

Yes. Our designers will be happy to help you with a professional design that fits your home style and is suitable for printing and distribution. This way you can make a strong first impression.

Printing is literally on the doormat and often remains visible longer than an online ad. By combining printing smartly with online marketing, you can increase your reach and to recognise your brand.

The ideal number of flyers depends on your area of distribution, target audience and campaign. Our zip code card simply calculates how many households you can reach.

The paper thickness determines the appearance of your printing. For flyers we often recommend 170 grams of paper. For postcards or Direct Mail 300 grams is a popular choice.

For example, use a unique discount code, QR code, landing page or special action. This will show you exactly how many comments or visitors your campaign has generated.

In case of door-to-door distribution, leaflets are scheduled per delivery area. A minimum circulation is needed to ensure the distribution is efficient and affordable. Therefore, a minimum of 10,000 deliveryable households applies to regular door-to-door distribution.

Yes, a test campaign is a good way to measure the response before spreading larger. Is one zip code area too small for door-to-door distribution? Then we recommend an appropriate solution, such as adding surrounding zip code areas or a targeted Direct Mail campaign. Do you want to start a test campaign? We would like to advise you on the best approach.

Yes. With Direct Mail you can send your mail to a carefully selected target group. For example, select postcode, age, purchase house, rental house, WOZ value, family composition or a radius around your location. This will only reach the addresses that fit your campaign.

Yes. Do you already have your own address file? Then you can use it for your Direct Mail campaign. We will check the file for the correct address buildup and will perform a Postfilter check if necessary before your mailing goes into production.

Yes. Recipient mail is also delivered to addresses with a NO/NOE or NO/JA sticker. This will reach more households than with a regular home distribution, provided the addresses fall within your selected target group.

A flyer is a sheet of printed materials on which your message is directly visible. A leaflet consists of one sheet that is folded and or several times. Flyers are ideal for short promotions and offers, while leaflets provide more space for extensive information.

Preferably submit your file as PDF/X-4:2010 in CMYK with a resolution of 300 DPI. Make sure that fonts are embedded or converted to contours. This way, the design remains unchanged during production.

When a font is not available on the system that processes the file, it can be replaced automatically. This allows the formatting to change. By closing or converting fonts to contours, the design remains exactly as intended.

You always have a leaflet as a fully folded file (plano). Add around 3 mm end and take into account the folding lines and the safe margin. Thus, all panels connect perfectly to each other after folding.

Delivering plano means you can open the complete leaflet. Only after printing the leaflet is folded. This allows the panels and folding lines to be processed correctly.

The most common folding methods are a 2-door, 3-door and 4-door. Whichever version fits best depends on the amount of information and the way the leaflet is distributed. Not every folding method is suitable for automatic processing.

Yes. For a Direct Mail campaign, you can rent current addresses selected according to your target group. The addresses are not sold, but are temporarily made available. After the authorised period of use, the data must be deleted according to the GDPR guidelines.

Yes. We can check your address file for removals, incorrect postal codes, incorrect street names and double addresses. This will increase deliveryability and prevent unnecessary postage costs.

Provide an Excel file with separate columns for first name, last name, street name, house number, possible addition, zip code and place name. A well-built file ensures fast processing and less chance of error.

A letterbox box is suitable for sending samples, promotional packages, brochures and other valuable products. Thanks to its sturdy packaging, the contents remain well protected, while the shipment simply fits through the mailbox.

No. For Print Address Distribute you do not have to provide your own address file. We have the necessary addresses and take care of the full address. You only provide a print file.

No. Print address distribution is only available in the delivery areas where this service is offered. If you want to reach almost all addresses in the Netherlands, the consignee Post is the best choice.

Yes. Since the address is printed directly on the printed materials, you must keep enough space in the design for the address area, return address and index zone. Do not insert any important texts or images in these areas.

We can distribute flyers, leaflets, magazines, brochures and in many cases newspapers. Which method of distribution is most suitable depends on the size, weight and delivery method chosen.

You can deliver the printed materials in sturdy, stackable boxes or bundled on pallets. Make sure that each box or pallet is provided with the order information and an example of the printed materials, so that the order can be directly linked to the correct campaign.

A postcard is sent without an envelope. This saves you on packaging costs and consequently the recipient sees your message directly. This makes a postcard very suitable for actions, invitations, discount actions and Direct Mail campaigns.

A postcard is ideal for transferring a short, powerful message. Thanks to its compact format, the card stands out and is suitable for promotions, events, reminders and personal mailings.

Yes. Each letter can be provided with personal data such as name, address or customer number. This makes the mailing feel more personal and furthermore increases the relevance to the recipient.

A C5 envelope is suitable for a once folded A4 or an A5 document. You can use a C4 envelope when you want to send A4 documents unfolded. The correct envelope depends on the content and the presentation you want.

A magazine is mainly intended for inspiring and editorial content, such as customer stories, interviews and articles. A brochure generally focuses more on presenting products, services or business information.

This depends on your target group. For a wide range, the leaflet package or separate distribution is suitable. If you want to reach specific addresses or a luxury look, then addressed mail is often the best choice.

A newspaper is suitable for sharing a lot of information, such as multiple offers, articles, interviews or editorial content. Due to the larger number of pages, a newspaper is ideal for extensive campaigns where a flyer or leaflet does not offer enough space.

Depending on your newspaper and target group, separate distribution is often the best choice for a newspaper. Depending on the size and weight, distribution in the sealed leaflet package can also be possible. Spreading with a local weekly newspaper is often not allowed. If you want to reach all addresses, then addressed mail is the best solution.

The average response of a flyer action is usually between 0.2% and 1%. The final result depends on the target group, the supply, the distribution method, the design and timing of the campaign. A well-planned action often yielded significantly more than a general distribution.

A good distribution area is in line with your target group. Instead of choosing an entire municipality, it is often smarter to select by postcode, radius around your establishment or characteristics such as buying houses, age or WZ value. This way you get more return from the same budget.

The best method of distribution depends on your objective. For maximum visibility, door-to-door is often suitable, while Direct Mail works better for personal offers or audience selections. Print Address Spreading offers an attractive alternative when you want to combine a wide range with low costs.

Repeating ensures recognition. Therefore, a campaign that is distributed several times a year often produces better results than a one-off action. Depending on the industry, many companies opt for three to six distribution moments a year.

You can measure the result by agreeing a clear point of departure in advance, such as a QR code, action code, unique landing page or special telephone number. This will give you insight into the number of comments and will further improve future campaigns.

A higher response starts with an attractive offer, a clear message and a good design. In addition, it is important to choose the right target group and to repeat the campaign several times. It is precisely the combination of these factors that results in more results.

New customers are most effective by bringing your message to the attention of people who actually live or are established within your area of work. By combining door-to-door distribution, Direct Mail or a target selection, you can increase your visibility and reach potential customers at the right time.

A one-off distribution action can certainly produce reactions, but for a lasting result, repetition is often much more effective. People don't always make a decision immediately. By being regularly visible, your company's recognition grows and the chances of customers choosing you when they need your product or service increase.

The cost of a distribution campaign varies by issue, distribution area, printing and chosen distribution method. A larger campaign often has a lower price per household or address than a small edition. By determining in advance the desired range and the target, a campaign that suits your budget and can be compiled with the highest probability of success.

Print and online marketing are mutually mutually reinforcing. For example, a flyer or Direct Mail can refer to a landing page, QR code or online action. This not only increases the reach of your campaign, but also helps to measure how many visitors, requests or orders have resulted in the distribution.

With 3 mm finish, you avoid white edges along your printing. The background runs slightly outside the final format, so small cutting differences are not visible.

The safety margin is the space between important texts or logos and the cutting edge. This way you prevent parts from getting too close to the edge or being partially cut off.

A screen uses light (RGB), while printing ink (CMYK) is printed. This allows colours on paper to differ slightly from what you see on your screen.

Yes, as long as your file is not in production, changes can usually be made. Please contact us as soon as possible.

We prefer to receive your print file as a ready-to-print PDF file, which gives the greatest assurance that your design will be printed correctly.

Yes. By closing fonts or converting to contours, you prevent text from being displayed differently during printing.

Yes. You don't need a permanent campaign or annual planning. Many companies choose to only distribute a flyer if they want to bring an action, open day, seasonal offer or new product to the attention of the public.

That's possible. Isn't a large door-to-door campaign appropriate for your budget? Then there are several alternatives, such as a smaller distribution area, a targeted Direct Mail campaign or a target group selection.

Not always. The lowest price per household does not automatically mean the best result. If your target group is very specific, a targeted Direct Mail campaign can be more efficient and yield a higher return.

The best results are not always achieved by the cheapest distribution method. Depending on your budget, you can choose door-to-door distribution, Direct Mail or targeted audience selection. We would like to advise you on which solution will deliver the most returns within your available budget.